Social media permeates today’s society … and that’s especially true for schools.

But numerous studies show that negative or false information travels far faster and farther than the truth! Humans are actually hard-wired to attend to inflammatory information. So it’s vital that educational leaders understand this dynamic, and that they have specific plans to deal with it.

In this article, principal and author, Michael Gaskill, suggests that without proactive strategies, the power of social media will quickly lead us into its toxic swamps. He believes that in addition to creating a positive social presence for your school, you must also teach your students how to effectively navigate through the dangers of social media. The result can be a stronger, more intelligent social network in your community.